In just five steps, you can create promoted listings and boost your product’s visibility at the top of the search results. If you’re a large brand looking to make eBay advertising an essential part of your marketing, then it’s worth reaching out to the eBay team and exploring the option further. This option might offer great benefits, but it requires a big commitment to advertising spend to be accepted. This option offers big advertisers branding solutions to help optimize their product pages and acquire in-depth insights into customer motivations to help brands get the most out of the platform. eBay Advertising for Large BrandsĮBay also offers a more bespoke advertising service for large brands. This means you’re paying only for the ad, not the fees for selling on eBay, but it also means you don’t get any of the protections you get as an eBay seller. Your ad is shown, the user clicks on it, and then eBay puts you in contact with the buyer to negotiate the sale outside of the platform. specialty services: $9.95 for a 30-day listing.business, office, and industrial: $9.95 for a 30-day listing.These ads are available in several categories: Classified AdsĬlassified ads are a good option for people who want to take advantage of eBay’s reach but sell a product that isn’t necessarily suited to selling on the platform. This expands your advertising options, meaning you’re not just limited to reaching people through the search function.ĭisplay ads aren’t available through the seller hub instead, you can speak directly to eBay about this option. Similar to the display ads you can run on Google Ads, eBay’s display ads allow you to target users with interests in certain categories to drive more traffic to your listing: Display AdsĮBay now runs display ads across its network, giving you another way to reach your target audience. By featuring at the top of the search results, you will bring more people to your product page, and then it’s up to you to optimize your product page to make the sale.ĮBay offers great analytics to help you get the most out of your advertising, and the nice part is you only pay for your promoted listings once you’ve sold an item. One of the most important aspects of selling products online is getting people to view your listings, and this ad type is a great way to gain access to eBay’s 185 million active users. have “above standard” or “top-rated” seller rating.be in good standing (meeting eBay’s terms and conditions).To be eligible for promoted listings, you must: They’re an excellent way to get your product listing to the top of the search results. Promoted listings are used by over 940,000 sellers and are the most common way of advertising on eBay. 3 Types of eBay AdsĮBay offers a few different types of ads to suit your business needs. This allows sellers to get a clear picture of their return on investment (ROI) and is a big benefit of selling on eBay. Unlike many platforms where you pay every time your ad is clicked, with eBay, you only pay for your promoted listing if it results in a sale within 30 days of someone clicking the listing. One interesting difference with eBay’s main ad option, promoted listings, is you only pay if your ad is successful. You set up your ads, and your product can be featured higher in the search results, based on the quality and relevance of your listing and how much you bid. In this sense, it’s a lot like advertising on Google. This is where eBay ads come in, allowing you to pay for your listing to feature at the top of the search results. With millions of products on the platform, eBay is a competitive place, and if you’re competing against hundreds of sellers all selling the same product, it can be difficult to stand out. How Do eBay Ads Work?ĮBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. These are extremely easy to set up and can help propel you to the top of the search results, even in the most competitive categories. One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. When you get your products on eBay, you’re putting them in front of an audience of 185 million people, but with competition from over 1.7 billion listings, how can you make sure you stand out from the crowd? You want to get your products in front of the people who are going to buy them.